How Email Tracking Can Introduce New Opportunities for Your Business

You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a message you think your subscribers will enjoy. So once you hit send, you’re happy give yourself a pat on the back and call it a day. Email marketing doesn’t end with a send. One of the biggest benefits of using an email marketing service to do…

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10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing 

If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal email account. One of the biggest limitations of using a personal account is in the design of your emails. If you’re not a professional designer, it’s tough to create emails that actually match your brand and make your business…

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Stage an Epic Battle with A/B Testing – May the Best Subject Line Win

Like gladiators in the Roman Colosseum, you can pit two subject lines against each other to win the war for the inbox. The battle-tested and most powerful subject line lives on to get you better open rates. Let’s look at how you can unleash the glory of Subject Line A/B Testing on your email marketing efforts. Check out Subject Line A/B Testing in our Email Plus Package. Subject lines with no weaknesses With Subject Line A/B Testing you can feel confident that you’ll maximize your open rates by sending the…

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How to Use Your Email List to Find Your Best Customers

You might have a few customers who you notice often share your social media updates. Or you may have some customers who mention they’ve told friends about your business, bringing in new customers for you. But have you ever thought about how you can use your email list to find your best customers? Your email subscribers have opted-in to learn more about your business. They’ve expressed interest in the products and services you offer, and many of them are likely opening, reading, and acting on your emails on a consistent…

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6 Things You Can Learn from Your Email Analytics

Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy. Let’s take a quick look at six of the most important things you can learn from your email analytics: 1. Who read your email? Within your email reports, click on…

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4 Ways Your Marketing Agency Can Stand Out On Social

The statistics for how many users are on social media daily are staggering. For example, there are 1.4 billion daily users on Facebook alone. People are no longer using social media just to check out their old high school flame, or ‘like’ their neighbor’s post about their dog, they’re using social media to connect, research, and more importantly — do business. This year, position yourself so that you are not only visible on social media to existing and potential clients, but display an active representation of your brand. Sure, people…

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4 Keys to Showing Your Customers Some Love This Valentine’s Day

It’s that time of year again! Love is in the air and people everywhere anxiously await hearing those three magic little words…you’ve got mail. Well, maybe not those three words exactly, but Valentine’s Day reminds all of us that it wouldn’t hurt to focus on our relationships and express our love more often. For most small business owners, knowing that relationships matter is far from a revolutionary idea but today it is more important than ever. Relationships—whether personal or business—take work and need constant nurturing. Fortunately, as a small business…

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3 Valentine’s Day Emails Your Customers Will Love

Is your business celebrating Valentine’s Day this year? If not, you could be missing out on some serious love from your customers. According to the National Retail Federation, U.S. consumers are expected to spend a record $19.6 billion on Valentine’s Day. How can your business cash in on Valentine’s Day? A simple Valentine’s Day email is the perfect way to show your customers some love and encourage them to do business with you. Here at Constant Contact, we’ve designed three great-looking Valentine’s Day emails to help you impress your customers….

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